significant famous people: 10 Things I Wish I'd Known Earlier
http://villagepubtheatre.co.uk/Several-Views-On-Superstar-Videos-That-You-May-Not-Have-Considered.html
Celebrity advertisements are very effective in creating this perception of quality in the eyes of the consumer. He talks to everyone like he's known them forever, drives a big pick-up truck, and he's always smiling.